Why this training?

Product recalls are costly and have the potential to severely damage a brand’s reputation, trust, and goodwill if not planned and executed effectively.

The South African Consumer Protection Act imposes significant responsibility on companies to recall faulty products in a manner that ensures public safety. This requires detailed Crisis Management and Crisis Communication protocols that incorporate best practices in crisis management, communication, and logistical execution.

The challenges of managing a product recall are substantial and resource-intensive. In addition to handling the recall itself, companies must effectively communicate with all stakeholders while minimizing reputational damage.

Issues related to a recall extend far beyond the event itself. Proactive preparation, risk management, attention to quality, and effective communication must be addressed in advance, as they will be closely scrutinized if a recall ever occurs.

A notable example highlighting the need for this awareness is the scale of the Listeria recall, as well as the 2020 pilchard canning crisis, where it was evident that the management team was unprepared to respond quickly and effectively.

Since a recall can occur despite the best quality controls and risk management practices, it’s essential for companies to plan well in advance for the possibility. Handling a product recall professionally can significantly protect and preserve the company’s reputation.

This training addresses the ethical, managerial, operational, legal, communication, and reputational challenges that may arise during and after a recall crisis.

The program includes detailed case studies that challenge participants’ decision-making, communication, organizational skills, and ethical responsibilities.

Participants will gain a thorough understanding of the implications of a recall on their company’s reputation and their roles in managing such an event.

Additionally, the training provides an opportunity for participants to benchmark and contribute to refining their company’s strategies and procedures for executing a recall that aligns with the organization’s values and reputation.

Register Now

Who should attend?

The training is aimed at Recall Crisis Team members and should ideally include representatives from Supply Chain, Manufacturing, Distribution, PR, Communication, Marketing, and Management.

When

DATE: 20 March

TIME: 8.30 am to 4.00 pm CAT

Payment (Terms and Conditions apply)

• Early Bird pricing valid until 31 Jan – R2650 exc. VAT per delegate
• R 3650 excl. VAT payable per delegate by 14 March latest.
• Group Discount Option: R 2950 excl. VAT per delegate for three delegates or more from the same business unit, payable within 5 days of date of invoice.

In-House Training Option

How – The training can be facilitated “live” in-house for a minimum of 5 delegates or more or virtually using Microsoft Teams.

If you’d like to register by phone or have questions regarding the programs, please contact Deon Binneman at deon@deonbinneman.com, or call 083 425 4318.

Watch This Video For More Insight Into Recalls

In this video I provide more insight about recalls.

https://www.youtube.com/watch?v=padpShbID_s

Resources

The South African Health Products Regulatory Authority (SAHPRA) Recall Procedure

Why Previous Attendees Highly Recommend This Workshop

Catia Folgore, Product Head: Crisis Management ITOO Special Risks

Deon Binneman thank you Deon, another great session, thank you for joining us today, always great to listen to you…

Liza Maresch, AIG:

Thank you for your great Recall Crisis Management presentation on Friday, which was extremely well received by everyone.  Is it possible to get a copy of your presentation – we have quite a few brokers who have asked for it?

Book Now