Learn How to Market Your Knowledge, Expertise, Thought Leadership, and Services
Join us and intereact with a select group of professionals who want to take their practices to a higher level. Apply Now!
Tired of being the best-kept secret in your industry?
This intensive one-day Masterclass will unlock the secrets to transforming your knowledge, expertise, and thought leadership into consistent growth for your practice. Guaranteed.
This is what Robin Wheeler, Author had to say about the Masterclass he attended:
“Before I began 2024 I attended Deon’s workshop on marketing your consulting business, to take stock and then strategise with fresh input from a fellow professional and group of delegates.
Deon stirred up a storm of insight and backed it with a stream of practical suggestions, which, along with the great group interaction, made for an inspirational event that set the ball in motion for a phenomenal year.” Robin Wheeler 2024
Harness the Power of Your Brand
Drawing on over 25 years of international and local research on consultants and professional service providers, this Masterclass goes beyond marketing basics. It reveals the strategies used by rainmakers and thought leaders to effectively brand, position, and market their services.
Master the Latest Marketing Techniques
We’ll delve into the cutting edge of digital and social media marketing and branding, equipping you to craft a dynamic marketing plan of action for exponential growth.
Ready to turn your expertise into a thriving practice? Enroll today!
APPLY NOW
Why Attend?
Transform your expertise into a thriving practice.
This Masterclass is your blueprint for becoming a rainmaker. Learn how to effectively market and position your consulting or professional services, saving you time and money while maximizing your impact.
Who Should Attend?
- Independent professional services providers
- Business practice owners and development managers
- Business developers
- Professional service providers such as consultants, legal and medical professionals
- Aspiring rainmakers, including freelancers and new partners
- Coaches, Authors and Speakers
- Anyone seeking to grow their practice, personal brand, and thought leadership
What You’ll Learn
Gain proven, industry-leading strategies for practice building, lead generation, and professional services marketing. Discover how to implement these techniques into your unique marketing plan.
If you believe there’s always room for improvement in your marketing and sales approach, this Masterclass is essential.
On the Agenda
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Uncover proven strategies for marketing consulting and professional services.
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Master the art of rainmaking: Transform from specialist to business builder.
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Become a magnetic force in your industry: Build a strong personal brand and attract clients.
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Leverage the power of reputation and credibility.
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Package your expertise for maximum impact using the FAB Analysis Model and AI.
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Discover growth-oriented consulting marketing models.
- Obtain essential tips, hacks and guidelines to develop your own dynamic marketing plan.
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Discover and implement 23 low-cost/ free promotion methods to boost visibility and name recognition.
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Generate a steady stream of clients through lead generation strategies.
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Develop a winning growth marketing plan using CRM, AI, and other tools.
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Optimize pricing for profitability.
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Harness the power of digital and social media for impactful marketing.
Hands-on exercises and practical tools will equip you to apply learnings immediately. Immerse yourself in the planning process through interactive activities. Gain invaluable skills, tips, and insights from the facilitator and the rest of the participants to significantly enhance your marketing efforts.
Food for Thought
Success in consulting often hinges on effective marketing. By modeling the strategies of industry leaders and capitalizing on fleeting opportunities, you can significantly accelerate your practice growth.
As Anthony Robbins emphasizes, small, strategic actions can yield substantial results. Tom Lambert underscores the importance of consistent, indirect marketing to build a strong brand.
This Masterclass will equip you with the tools and knowledge to create a powerful marketing system tailored to your unique business. Read the testimonials below.
Join us for a dynamic learning experience that will propel your practice forward.
When & Where
Date: TBA
Time: 8:30 AM to 4:30 PM
Format: In-person at the Apollo Conferencing Centre.
Venue: Hotel Apollo, 158 Bram Fischer Drive, Randburg, Johannesburg (near Multichoice HQ)
Fees (Terms and Conditions Apply)
- Full Price R3450 (excl. VAT) = R3967.50 (incl. VAT)
Included: Lunch, refreshments, documentation, and comprehensive reading materials including checklists and templates to create your 2025 Marketing Plan.
Join us for a day of in-depth sharing and discussions geared to enhancing your business and consulting practices.
Spaces are limited, so please let me know as soon as possible if you would like to apply to attend. I’m happy to answer any questions you may have.
Claim Your Seat Today!
Limited seats are available for the upcoming Masterclass. Here’s how to register:
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Email: Send an email to deon@deonbinneman.com requesting a registration form and terms & conditions.
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Complete & Return: Fill out the forms and send them back to the same email address to secure your spot.
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Confirmation & Invoice: You’ll receive a confirmation email along with a tax invoice for payment.
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Payment: Settle the invoice using EFT (Electronic Funds Transfer) before the attendance date.
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Note: Payment is due immediately upon receiving the invoice.
Important Information:
- Registration is first-come, first-served.
- Full payment confirms your registration.
- Only registered delegates with cleared payments will be admitted.
Questions?
Call 083 4254318 or email deon@deonbinneman.com
ENROLL NOW!
This Masterclass Comes Highly Recommended
Kathleen Henry, Marketing Manager:
I attended Deon Binneman’s ‘Market your Practice’ course and found it a fantastic experience. It was very stimulating and interesting to learn from all the other delegates and to have healthy and intelligent discussions on various issues with marketing and PR. I have a formal background in PR and Marketing and learned some great new techniques and ideas from Deon. I highly recommend the course to anyone who wants to learn some excellent tips on how to market your business in this new economy. Deon – Thanks again for a great course!
Ashley Truscott, Head of Marketing at BDO South Africa:
Early in 2011, I attended a course of Deon’s on “How to marketing your consulting practice”. He presented some interesting and valuable ideas, many of which I have implemented for my own consultancy – with good results. The one day course was interactive and informative and I would definitely recommend it to anyone who runs their own small professional consultancy and who needs to raise their profile in order to grow their business.
Arno Wakfer CA (SA), Ex-CFO: I attended a great workshop yesterday hosted by Deon Binneman on how to market your consulting practice. Suggest you attend as it is good value for money taking into account the valuable insights you get from his 25 years of experience. It is not just theory you walk away but with tools, best practice methodologies, and practical examples.
I found Deon to be a very pleasant person with a good sense of humor. He has extensive experience and knowledge in his field of reputation risk management and marketing. He is practical in his teaching and you can see that he loves to impart and share his knowledge with his audience. He is one of those guys that has a personal story for every lesson. Having met Deon and knowing his reputation I would highly recommend his services. I would most definitely attend his future courses as they are good value for money and would gladly work with him if the opportunity arose.
Kay Darbourn, Future Risk Coaching, and Consulting:
Deon – many thanks for the workshop and for your “giving” – greatly appreciated
Kenny Moahi, NDip. (Civil) │DIRECTOR, ARQ:
Thank you so much for the exciting and engaging seminar on Friday
Heron van der Westhuizen, MDCC:
Lasting relationships were made in a time frame of only a few hours. Deon your skill of setting the environment for this to happen, is, in my opinion, priceless, well done
Corrie Mulder, Organisation Renewal Agency:
Deon, Just to thank you for the delightful, informative and pleasant program. I enjoyed the interaction and am implementing like hell. I will keep in contact and will be taking you up on some of the offers and ideas in the class, but for now, I will first do what I can and then refine and ask.
Kobus Hanekom, Head of Sanlam’s Employee Benefits Consulting unit:
“Deon, I thoroughly enjoyed your workshop on “Marketing your Practice”. We have learned a lot and have been able to adjust our plans and strategies based on fresh information that you have provided us with. Many thanks.
Heidi Nestler, Relationship and Life Quality Consultant:
Thank you again for a stimulating and inspiring day workshop. What I liked best about the workshop: Your generosity and enthusiasm much appreciated. Useful input that I could use or adapt to my own practice needs. Affirmation of what I already do, and encouragement to try new “tricks” or establish good habits. Useful terminology and mind-shifts, an affirmation of the idea of helping people without implying “welfare” or weakness. Experiential “thinking” exercise sheets very helpful. Venue very comfortable, and easily accessible for me from Sandton
Dr Renate Volpe:
“Thanks for the workshop. I enjoyed it. Did the work I came to do – the Main benefit was to get running time out of existing initiatives in the company and confirming my strong relationship bent. I strongly identify with your business philosophy of collaboration and abundance“.
Dalu Cele, Managing Director at Ndosi Consulting Services (Pty) Ltd:
Deon is an exceptional trainer, speaker and reputation specialist, I gained extensive information and understanding through my interaction with him during the Marketing Your Consulting business workshop. I would recommend Deon to any business that wants to advance its own stakeholder management and reputation
Leanne Pinnock, The IQ Business Group:
I found the course very insightful. For me, one of the greatest benefits I received was to interact with others in similar positions, facing similar challenges, facilitated by an expert. Where else can you get that? Certainly not at a marketing conference or exhibition, not in a lecture situation nor through online forums (people are concerned about confidentiality). This is one area where I think you could potentially market the course. Thanks for a great session.
Magda Naude, Communication Consultant (Then Head: Corporate Communication, SA Medical Association):
The workshop was great and I feel quite inspired! It was nice meeting you all and hearing your ideas and experiences. The workshop exceeded my expectations. I hope to customize all the tips and ideas into my own venture.
Petra Krugel, Business Development Manager, Turner & Townsend:
Thanks for a very informative course. When you’re constantly working in marketing you tend to get into a routine and sometimes you need a ‘refresher’ to refocus on getting the best results. A few times during the day I got the feeling that I needed to kick myself for having lost direction. I loved your analogy of the funnel – Wendy Evans called it the barge approach and uses the 90-day call cycle. I know it works, yet I stopped doing it. I started it again this morning, and it was so easy to make those few calls. I will be presenting this to our sector leaders and I hope I can do justice to your course.
Nicci Columbine, Communications Consultant:
Dear Deon, Just a note to express how beneficial I found your workshop on Marketing your Consulting Practice today. Not only was it very professional, but it was the most comprehensive event of its kind that I have attended. The topics covered virtually every aspect and application that a consulting service provider should consider ensuring that their business is effectively positioned and promoted within its relevant spheres of influence. I particularly found the anecdotes and case studies that you shared with us helped us to contextualize the learning and relate to the challenges that I have encountered in my own business development.