Build and Protect Your Most Valuable Asset: Your Reputation!

I’m Deon Binneman. For 27 years I’ve advised organisations across 17 countries on reputation risk, crisis response, and stakeholder engagement — clients have included Vodacom, Statistics SA, and ATNS during the 2010 FIFA World Cup.

Reputation carries a price tag now. Burson’s 2025 study on the global reputation economy puts strong corporate reputations at up to 4.78% in additional annual shareholder returns, across a market Burson values at $7.07 trillion. Weber Shandwick’s earlier research found executives attribute 63% of company market value to reputation. The numbers back up something most leaders already sense: reputation moves markets, and it breaks fast.

I work with clients in three ways.

Speaking. Keynotes and conference sessions on reputation, crisis leadership, and stakeholder trust, delivered in 17 countries.

Training and Education. Workshops and executive education programmes covering reputation management, crisis preparedness, and governance, plus a blog on current reputation risk.

Advisory. Direct counsel to leadership teams building reputation strategy and crisis protocols, drawn from work including Census 2011 and two decades in health and safety and organisational development.

Warren Buffett said it takes twenty years to build a reputation and five minutes to destroy it. I’ve spent the twenty years. My work is protecting the five minutes.

Looking for a speaker? Get in touch about speaking.
Need training for your team? Get in touch about workshops.
Facing a reputation risk right now? Get in touch about advisory.