Introduction

International Risk Management Studies show that Reputation Risk is regarded as the highest-order and most difficult & volatile risk that an organisation can encounter. (Typical international examples – BP in the Gulf of Mexico, Goldman-Sachs and the Tiger Woods debacles)

Part of the problem is that some regard it as a strategic risk whilst others see it as a consequence of a risk. The way an organization defines and plans to mitigate it, will have a material impact on how it will be treated.

This Master Class unpacks Reputation Risk, views it from four different perspectives (inc. Asset, Stakeholder & Compliance focus) and closes the gap between intangible and tangible risk mitigation and response strategies in an organisation.

The Master Class takes Reputation Management, Risk Management, Communication & PR, Crisis Management & Crisis Communication, Ethics & Corporate Responsibility best practices into account and suggests appropriate mitigation strategies to protect, defend and deal with reputation risk events of any kind.

If you’re responsible for ensuring that your organization responds to and survives any form of reputation risk event, this workshop covers all the key steps necessary to protect and defend your organization’s biggest asset and yet, most potential volatile risk.

What will be covered during the workshop:

• An overview of risk and reputation risk;
• Identifying the value to the organization of a good reputation – and the risk of a bad one;
• What drives reputation, the opportunities involved as well as the risks that emanate from these drivers;
• The impact of a singular event and how it impacts different stakeholders- Why viewing issues and incidents through the lenses of a stakeholder is vital;
• Four ways in which to define and view Reputation Risk and mitigate it;
• Learning from Reputation Risk examples – International & Local;
• How reputation risk manifests and impacts;
• Examining Reputation Risk vulnerabilities and Tipping Points – the most common factors and sources which can lead to a loss of reputation;
• Practical tips and techniques to help predict and counteract them before the damage is done;
• An examination of various companies’ response to reputation risk and their mitigation strategies;
• Building the business case for a proactive and systemic approach to reputation risk management ;
• A Reputation Risk Root Cause Analysis Model;
• The four building blocks of a reputation risk framework;
• Measuring & Quantifying Reputation Risk using a 4 – pronged approach;
• The difference between Reputation Incident and Reputation Event Management;
• Why Reputation recovery is a function of pro-activeness, communication and readiness prior, during and after a crisis;
• The importance of early warning systems and indicators;
• How to Develop a Reputation Protection & Defence strategy using a holistic approach and integration of numerous disciplines including integrating Risk management, Crisis management, Corporate Affairs and Public Relations Best Practices;
• The controls necessary to mitigate Reputation Risk;
• Ways to embed Reputation Risk minimization in the culture of your organization;
• The Importance of monitoring reputation – why monitoring, environmental scanning, incident and issue management is vital to reputation protection;
• Ways to become more vigilant, with special reference to issues of reporting and rapid action;
• How to design and implement a Reputation Risk management framework – A tool used to spell out the strategies, protocols and procedures to be followed to protect reputation;
• Reputation Event Response Strategies – How to navigate through the rough waters of a crisis & respond to a Reputational Crisis event;
• The “do’s” and “don’ts” of working with stakeholders such as the news media, with a focus on what it takes to build, sustain and protect a good reputation – or repair a bad one;
• Tips and techniques for dealing with stakeholders including the media during crisis situations;
• Online Reputation Risk – What impact Social Media technologies have on the management of corporate reputation inc. the importance of Social Media & Online Reputation Policies, Procedures and Protocols, The role of Twitter, Facebook and other networks inc. how to respond to a blog attack;
• International Best Practices on How to Protect and Defend the Reputation of your Organization – Online and Offline

Who should attend:

CEO’s, Directors, Executives, Departmental Heads and Senior Managers in business, government and non-profit organizations with responsibility for managing risk and evaluating potential harm to the organization reputation. The course will be of particular interest to those responsible for:

• Governance, Risk & Ethics
• Risk Management
• Marketing, Advertising & Communications
• Corporate Communications & Branding
• Public Relations & Corporate Communications
• Investor & Stakeholder Relations
• Corporate Affairs
• Organizational Development & Change

Questions: If you’d like to register by phone or have questions regarding the program, please contact Deon Binneman at reputationeducation@icon.co.za; 27 11 4753515.

Fees

R7650 exc. VAT per delegate ( Payable within 5 days of date of invoice)
R8950 exc. VAT per delegate (Pricing for Organizations whose payment terms exceed 5 days)
R6150 exc. VAT per delegate – NGO’s and Associations
R6750 exc. VAT for three delegates or more from the same business unit.

2012 Dates – Please visit the Events page for the latest updated schedule.

How to Register:

Payment must be received PRIOR to attendance. Fees include handouts, meals, and refreshments, secure parking and benchmark information and top notch facilitation.

If you are interested to attend, please note that places are on a first come, first-served reserved basis as only a limited number of participants are accommodated each time.

To register: Call 011 475 3515 or e-mail reputationeducation@icon.co.za for a registration form or download form now.

If you are really keen to enhance your reputation management competencies, then enroll for the next class by completing a registration form and faxing it to 0866 129 566. I will then send you the tax invoice for settlement.

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TERMS & CONDITIONS

The course fee is inclusive of the event proceedings, materials, refreshments and lunch.

Upon the completion and receipt of the registration form a confirmation letter and invoice will be sent.

REPUCOMM request that all payments be made within 5 working days of the invoice being issued. Please note that full payment must be received prior to the event. Only delegates that have made full payment will be admitted to the event.

Payments can be made via bank cheque or Electronic Funds Transfer (EFT). We will not be accepting cash, cheque or other payments at the event.

Substitution & cancellations policy. If for some reason the delegate cannot attend they are allowed to send a substitute in their place. We welcome written notifications of all substitutions up to seven days prior to the event.

All REPUCOMM contracts carry 100% full liability upon receipt of registration. All cancellations must be put in writing to REPUCOMM. Upon receipt of the cancellation letter a full credit voucher will be issued for use against any future REPUCOMM events or products. If a client does not attend the event, this will be deemed as no show. No refund and no credit voucher will be issued.

REPUCOMM will at all times seek to ensure that all efforts are made to adhere to meet the advertised package, however we reserve the right to postpone, cancel or move a venue without penalty or refunds. If an event is canceled REPUCOMM will not be liable for client’s airfares, hotels costs or other travel costs incurred.

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