Introduction

Reputation Risk is regarded globally as a “meta risk – a potential menace to fundamental business strategy, and possibly an even greater hazard to organizational survival than a financial restatement or problematical findings in a compliance report”.

According to the world’s largest re-insurer Lloyd’s of London, Reputational risk rose to one of the 3 top risks that organization face (Source – the 2011 Lloyd’s Risk Index. View the report – http://goo.gl/NlQRb).

In fact, a 2010 study of the world’s 1,000 largest companies found that 80 percent lose more than a fifth of their value every five-year period because of a major reputational risk event. These type of events have now escalated because of the impact and reach of Social Media and the flow of messages in nano-seconds in an interconnected world.

As executives know, reputation, quite simply, can make — or break — a company.

Reputation is an important factor across all four major risk areas of the Risk Intelligent Enterprise — strategic, operational, financial, and compliance — especially because it is a constantly evolving and fully embedded as part of the why and how a company achieves its objectives.

The importance of this course can be best summarized by these quotes:

• “It takes 20 years to build a reputation and five minutes to ruin it, and if you understand that, you will do things differently.” – Warren Buffet.
• Reputation Is Everything. “It helps with your customers, suppliers, and employees. Your reputation is everything, and should be protected at any cost.” – David Glass, – CEO, Wal-Mart

What will be covered during the course?

This 2 – day training course equips delegates with the necessary competencies (knowledge, skills & attitudes) to protect and defend their organization’s most valuable asset – its reputation against potential threats, risk and potential damage, and is based on more than 25 years research and experience on how to protect business reputations.

The course weaves inputs from best practices in Reputation Management, Risk Management, Communication & PR, Crisis Management & Crisis Communication, Ethics & Corporate Responsibility to provide companies with tools and know-how to protect, defend and deal with reputation risk events of any kind, and will address the following:

Module 1: Understanding Reputation

• What is Reputation, the value to the organization of a good reputation – and the risk of a bad one;
• What drives reputation, the opportunities involved as well as the risks that emanate from these drivers;
• The impact of a singular event and how it impacts different stakeholders- Why viewing issues and incidents through the lenses of a stakeholder is vital;
• Building the business case for a proactive and systemic approach to reputation risk management;

Module 2: Understanding Reputation Risk

• An overview of Risk Management & Reputation Risk;
• How reputation risk develops, manifests and impacts;
• Four ways how to define and view Reputation Risk and mitigate it;
• Examining International & Local Reputation Risk examples –such as the BP Gulf of Mexico oil spill, the Tiger Woods saga, the Credit crisis and numerous other events;
• An in-depth look at what makes reputation vulnerable
• The danger of tipping points – the most common factors and sources which can lead to a loss of reputation;
• Online Reputation Risk – What impact Social Media technologies have on the management of corporate reputation inc. the importance of Social Media & Online Reputation Policies, Procedures and Protocols, The role of Twitter, Facebook and other networks.

Module 3: Mitigating Reputation Risk

• Analyzing Reputation Risk using a Reputation Risk Root Cause Analysis Model;
• An analysis of international best practices on how to mitigate (reduce) and respond to reputation risk;
• Practical tips and techniques to help predict and counteract reputation risk before the damage is done;

Module 4: The Importance of monitoring and measuring reputation

• Why monitoring, environmental scanning, incident and issue management is vital to reputation protection;
• Measuring & Quantifying Reputation Risk using a 4 – pronged approach;
• The importance of early warning systems and indicators;

Module 5:  Reputation Incident and Reputation Event Management

• Why Reputation recovery is a function of pro-activeness, communication and readiness prior, during and after a crisis;
• Crisis Communication Management plans and protocols
• Reputation Event Response Strategies – How to navigate through the rough waters of a crisis & respond to a Reputational Crisis event;
• Tips and techniques for dealing with stakeholders including the media during crisis situations;
• Practical tips on how to develop a Crisis Management capability to prepare for and handle any reputation incident or event

Module 6: Developing a Reputation Risk Framework

• The four building blocks of a reputation risk framework;
• The controls necessary to mitigate Reputation Risk;
• How to design and implement a Reputation Risk management framework – A tool used to spell out the strategies, protocols and procedures to be followed to protect reputation;

Module 7: Developing a Reputation Protection & Defence strategy

This module advocates the use of a holistic approach and integration of numerous disciplines inc. integrating Risk management, Crisis management, Corporate Affairs and Public Relations Best Practices and includes:

• Ways to embed Reputation Risk minimization in the culture of your organization;
• Ways to become more vigilant, with special reference to issues of reporting and rapid action;
• The “do’s” and “don’ts” of working with stakeholders such as the news media, with a focus on what it takes to build, sustain and protect a good reputation – or repair a bad one;
• International Best Practices on How to Protect and Defend the Reputation of your Organization – Online and Offline

Who should attend?

CEO’s, Directors, Executives, Departmental Heads and Senior Managers in business, government and non-profit organizations with responsibility for managing risk and evaluating potential harm to the organization reputation.

The course will be of particular interest to those responsible for:

• Governance, Risk, Compliance & Ethics
• Risk Management
• Public Relations, Corporate Communications & Branding
• Investor & Stakeholder Relations
• Corporate Affairs
• Marketing, Advertising & Communications
• Organizational Behavior (OD)

Questions: If you’d like to register by phone or have questions regarding the program, please contact Deon Binneman at reputationeducation@icon.co.za; 27 11 4753515.

Fees

R7950 exc. VAT per delegate ( Payable within 5 days of date of invoice)
R8950 exc. VAT per delegate (Pricing for Organizations whose payment terms exceed 5 days)
R6350 exc. VAT per delegate – NGO’s and Associations
R6750 exc. VAT for three delegates or more from the same business unit.

Early Bird discounts may be available on promotion. Look out for a promotional Code.

How to Register:

Payment must be received PRIOR to attendance. Fees include handouts, meals, and refreshments, secure parking and benchmark information and top notch facilitation.

If you are interested to attend, please note that places are on a first come, first-served reserved basis as only a limited number of participants are accommodated each time.

To register: Call 011 475 3515 or e-mail reputationeducation@icon.co.za for a registration form or download form now.

If you are really keen to enhance your reputation management competencies, then enroll for the next class by completing a registration form and faxing it to 0866 129 566. I will then send you the tax invoice for settlement.

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TERMS & CONDITIONS

The course fee is inclusive of the event proceedings, materials, refreshments and lunch.

Upon the completion and receipt of the registration form a confirmation letter and invoice will be sent.

All payments be made within 5 working days of the invoice being issued unless otherwise arranged. Please note that full payment must be received prior to the event. Only delegates that have made full payment will be admitted to the event.

Payments can be made via bank cheque or Electronic Funds Transfer (EFT). I will not be accepting cash, cheque or other payments at the event.

Substitution & cancellations policy. If for some reason the delegate cannot attend they are allowed to send a substitute in their place. I welcome written notifications of all substitutions up to seven days prior to the event.

All contracts carry 100% full liability upon receipt of registration. All cancellations must be put in writing to Deon Binneman. Upon receipt of the cancellation letter a full credit voucher will be issued for use against any future  events or products. If a client does not attend the event, this will be deemed as no show. No refund and no credit voucher will be issued.

I will at all times seek to ensure that all efforts are made to adhere to meet the advertised package, however I reserve the right to postpone, cancel or move a venue without penalty or refunds.

If an event is canceled the host, Deon Binneman will not be liable for client’s airfares, hotels costs or other travel costs incurred.

PAYMENT DETAILS

Payment is due in 5 days. By signing and returning this form you are accepting our terms and conditions. (Registration is only confirmed on receipt of payment.)

If force majeure were to occur I, Deon Binneman accepts no responsibility or liability for any loss or damage caused by events beyond their control, including, but not restricted to strikes, war, civil unrest,flight delays, re flood,fire, or any adverse weather conditions.

Upon receiving this signed booking form, you the client hereby consent to the host – Deon Binneman to keep your details for the use of future marketing activities carried out by Deon Binneman and 3rd party organizations & partners.

Copyright and Intellectual Property. Any redistribution or reproduction of part or all of the contents in any form in connection to this event is prohibited without prior written consent by Deon Binneman.