Managing an organization’s reputation may be the most important asset a CEO and his or her team manages – as a good reputation helps a company to attract business, investors, hire and retain the best employees, partner with other leading organizations and lower the cost of capital.
Reputation must be built from the inside out, and encompasses everything that the organization says and does. Reputation is an intangible asset at risk on a daily basis. A good reputation means your name is trusted. You are considered a sound investment, purchase, partner, and employer. All of this dramatically impacts the organization’s bottom line.
Why educate, develop and train your staff in reputation management principles?
1. To ensure that your business is well-positioned especially when reputational surveys such as the World’s Most Admired Company and Annual Best Employer surveys are conducted. Those businesses that obtain better scores, also have better revenues and a more sustainable footprint.
2. To remain competitive. If your employees are knowledgeable and motivated, they will build your reputation in a very competitive marketplace, and stakeholders like to do business with winners.
3. To understand your stakeholders’ habits and how to build on their loyalty. You need to maintain repeat business in a recession.
4. To enable your employees to stand back from the day-to-day operations and understand the strategic implications of their work on the company’s largest and most important asset.
5. It sends one of the most powerful messages to your employees – that they and the organization’s reputation are valued. When your employees are anxious about maintaining the reputation of the institution, it is more important than ever to demonstrate a commitment to them, by giving them the know-how and understanding to manage that asset and risk.
6. To avoid Reputation Risk. When employees understand the value and risk of reputation as an asset, they will think twice before destroying it.
Training increases productivity in the short term, as well as the long term. It enhances reputation. Think back to your own experiences. What a pleasure to deal with employees that are dedicated , focused and competent. The sooner you engage your staff, the earlier you can address and deal with the issues that may affect your reputation.
Being an experienced training designer, developer and facilitator, I can design and deliver training courses in support of client reputation management objectives.
Over the years I have developed and facilitated more than 50 training courses ranging from Advanced Management Development programs to Customer service specific training. Just ask me, and I will tell you if I can help.
From an academic perspective, I have presented and taught courses on Crisis Management at the Graduate School of Business (UCT) and have facilitated sessions on Consulting and Entrepreneurship at the University of Johannesburg as well as Monash University.
Facilitation
I often facilitate Board & Senior Management sessions at conferences, strategic planning sessions and issue based meetings and similar events based on client needs and expectations.
Over the past 30 years I have developed a reputation for my win-win approach that I take when working with professional conference organisers. After all, both parties, reputation matters!
While I can be entertaining in speaking situations, my goal as a facilitator or seminar leader is generally focused on helping participants reach consensus on key organizational issues, then develop broad-brush plans for meeting those issues, based on their now-shared vision and understanding.
These events can run anywhere from a half-day to two days to a long weekend – this can depend upon the organization’s needs, budget and priority. Often, I’ll develop information in advance of the event to provide the participants with new insights intended to challenge and excite them.
In all cases, my objective is to engage the participants, and help them find their way through confusion and competing interests toward consensus and a commitment to the future and reputation of the organisation.
I provide:
- Tailored Seminars/Courses - This training includes management overviews, 3 hour learning units, one day condensed programs and two day training seminars.
- Training Materials – Instructional guides, checklists and questionnaires aimed at reputation building and protection
- Experienced and Competent facilitation, training and instruction – Deon Binneman has more than 30 years of public speaking, seminar & conference facilitation and training experience.
- CD/Hard Copies/E-learning /Off-the-shelf materials (Example – The self-study training guide called the Crisis Manager Toolkit)
All programs are internationally benchmarked, updated with latest information, fast-moving, effective and based on the NQF outcomes model. Class sizes are limited for participants to receive maximum benefit.
Workshops are designed for Executives and General Managers, not only for PR & Marketing executives, and draws heavily from a variety of disciplines including existing reputation management research, management strategy, marketing, knowledge management, PR, investment & finance, corporate governance, sustainability, ethics, communication, human relations and accounting.
Throughout all the courses, there are feedback and breakout sessions, the use of real life case studies, model scenarios, application and analysis tools to ensure interaction and practical solutions delivered at the highest level.
Courses
Courses are facilitated either in-house, or at local and international venues of choice. Seminars can be custom designed to fit any need. Various training courses are available including:
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Reputation Protection & Defence Master Class (Reputation Risk Management & Mitigation Master Class)
Want to learn more about how to mitigate and manage the highest-order risk in the world -Reputation Risk? Want to learn how to design a reputation risk management framework that will insulate the business against reputation damage and close the gaps between the Compliance, Risk Management, Corporate Affairs and Public Relations departments?
This intervention is designed to train executives responsible for protecting an organisation against reputation risk. It includes four ways of looking at reputation risk, how to mitigate and respond to it as well as an in-depth look at reputation risk root cause analysis, so that a delegate can learn to address real causes of reputation risk and not just react to symptoms.
http://reputationdefence.invite43.com
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Crisis Management Master Class & Strategic Communications Training
This course explores all types of crisis planning and response including emergencies, disasters, reputational crisis and even product recalls. It takes a holistic view at Crises and is of benefit for Crisis Leaders, Crisis Management team members, Emergency Response teams, PR, Communication, HSE, Security and Corporate Affairs personnel. After this class, delegates will be able to write and develop their own crisis management plan for their institution.
For a small extract, see blog post: http://deonbinneman.wordpress.com/2008/06/17/what-do-i-cover-in-vulnerability-assessments/
Organizational Communications and Inter-personal Communications training, PR related inc. Social Media training i.e. use of social networking, Twitter, as well as a one day Media Survival Skills training, etc
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Crisis Communication Master Class
Words and actions in a crisis cannot be recalled. In any crisis the eyes of stakeholders, such as the Media, employees, suppliers and regulators will be firmly fixed on the institution. At this master class I will share the latest crisis communication tactics and practical strategies for communicating with both mainstream and citizen journalists in an increasingly fragmented media landscape. I will address the most critical media relations issues and new opportunities facing communications professionals. Topics include media training, social media, blogger relations, new tools and technologies, crisis, measurement, budgeting and more.
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The Condensed Corporate Reputation Management Programme for Busy Executives ( 1 or 2 Day Option)
Due to client demand I have redesigned my Corporate Reputation Management Programme. It now combines elements from the Reputation Management program, Reputation Defence Master Class and Stakeholder Reputation Master Class. This is useful for those clients that want to expose executives and leaders to a high-level workshop that incorporates best practice from these 3 target areas but are time constrained. Mail me on reputationeducation@icon.co.za
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Marketing a Consulting Practice
If you are a consultant or professional services provider (externally as well as internally) you will find this workshop thought provoking and stimulating. This workshop now includes how to use social media and social networking such as Blogs, Twitter and Facebook when marketing your services. Now is the time to equip yourself with skills and knowledge to redraw your consultancy marketing plans – especially with the signs of recessions and cutbacks eminent in the global economy.
For more information, go to: http://www.biz-community.com/Event/196/11/14631.html
Alternatively , you could always read the chapter that I wrote on Consultancy Marketing in the book “The Advice Business – Essential Tools and Models for Management Consulting” (Published by Prentice Hall)
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Stakeholder Reputation Master Class
Need to design a Stakeholder Policy or Program for your company? Then this master class is a must attend. This two day program explores ways and means to enhance stakeholder reputation and relationships. It covers stakeholder reputation management, profiling, stakeholder communication, stakeholder engagement and the criteria used to measure the success of stakeholder relationships and ROI in programs.
More information on the course (venue, costs, etc.), as well as other relevant information, can be viewed at http://stakeholderreputation.invite43.com/
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Custom designed courses that focuses on reputation & crisis related issues, including Receptionist and support staff training.
For more information on our training services, e-mail reputationeducation@icon.co.za
