My name is Deon Binneman and I am a sought-after keynote speaker, facilitator &  trainer who delivers engaging, interactive and intensely practical sessions that show organizations and business leaders why reputation is their greatest asset and most dangerous risk.

I speak, train and facilitate sessions on any aspect that can positively or negatively impact an organization’s reputation.

I am an educator, someone who educates Board members, executives and managers about reputation & crisis management issues, strategic communications, and stakeholder management insights. My ideas help companies to build, protect against reputation risk and repair damaged reputations.

My presentation style has been described as being vibrant,  humor-laden, energetic and business focused.

I am considered among the most influential thought leaders on the management of corporate reputation with stakeholders and the mitigation of reputation risk. I have an ability to communicate reputation and crisis issues into language that non-experts can easily understand. Whether it is about the value of reputation, or what damages it to how to respond to a crisis that can destroy the reputation of an institution, I stimulate audiences with my hard-hitting and entertaining messages.

My presentations are based on 30 years of consulting, 16 of it in private practice, and working with companies and audiences in 13 countries. I love music, reading and interacting in stimulating conversations, and traveling to destinations where I have never been before.

WHAT YOU CAN EXPECT WHEN WORKING WITH ME

1. I work with organizers, meeting and other professionals to deliver on the outcome they want. I have worked with a variety of organizers the past 16 years and my reputation speaks for itself.
2. All my presentations are based on up to date research and can be tweaked to include relevant industry and organizational concerns. It is vital to provide me with necessary information about your goals and problems so that I can weave them into my presentations.
3. I can assist sales teams with help in the form of knowledge and can also use my own resources such as my blog and newsletter to promote your event.
4. Due to the high number of speaking requests and my hectic travel schedule, it is advisable to contact me as early as possible.
5. Once a contract has been negotiated, I will expect 50% upfront payment with the balance to be settled either COD or up to 3 days after the event, unless otherwise negotiated.

MY EXPERIENCE

I have addressed and worked with business audiences in 13+ countries. A Small selection:

• I have facilitated my own seminars in Johannesburg, Sydney, Beijing, Singapore & Kuala Lumpur
• South Africa Compliance Institute Conferences and Forum Meetings – Workshops & Keynotes (3 times)
• I spoke at the Global Conference of the Institute of Internal Auditors, held in South Africa for the 1st time
• I spoke at the Amsterdam TBLI – The world’s largest conference on Sustainable investing
• Southern African Institute of Internal Auditors Annual Conferences (invited back 3 times)
• Terrapin Enterprise Wide Risk Management Conference
• Multichoice PR Manager Conference for Africa
• I facilitated a Crisis Communication Management workshop in Beijing, China
• Strategic Employee Stakeholder Management programs – Malaysia
• I have spoken and facilitated workshops  at several private corporate events – For Banks, Electricity Providers, Nuclear, Oil Industry and several Government departments
• From an academic perspective, I have presented and taught courses on Crisis Management at the Graduate School of Business (University of Cape Town) and have facilitated sessions on Consulting and Entrepreneurship at the University of Johannesburg as well as Monash University.

Satisfied audiences include: Engen Petroleum, Standard Bank, ABSA, Marcus Evans Singapore, Marcus Evans China, Marcus Evans Australia, Trueventus Malaysia, Santam, Vedanta Resources, The Risk Management Institute, numerous Government Departments, Eskom and many, many more…

SOME FEEDBACK FROM CLIENTS & PARTICIPANTS

• Ellen Chan, Senior Producer, Marcus Evans, Asia. “I have enjoyed working with Deon. He is a great trainer and expert in crisis and reputation management. He recently did a public training for me in the China market, all I received is excellent feedback from all the attendees.”
• Lézel Kraamwinkel. Risk, Legal & Collections. Momentum Group Limited. Deon, I just want to compliment you- I enjoyed your presentation very much and you are an excellent speaker. Thank you for making it interesting.
• Macneil Ncube, Project Manager (Public Relations and Corporate Communication Conference). On behalf of Global Prospectus, I would like to thank you so much for participating at our conference as a Speaker. Your role will continue to be commended as you set yourself out and gave out the best presentation above expectations. This event will not have been a success without your contribution and to that we are forever indebted.
• Ria Loubser, SAIMAS vice Executive President & Conference Organizer.  You, received the highest rating, congratulations!! – SAIMAS Conference, 22 October 2010.
• Lindy Bedborough, Marketing Director, Independent Schools Association of Southern Africa (ISASA).  Thank you so much once again for your excellent presentation at the ISMA conference. The delegates rated your talk highly as you provided food for thought and left them inspired.I appreciate your time and energy at the conference.

Read the other rave reviews of others who have heard, seen or experienced him in action.

MY MOST REQUESTED TOPICS

I speak on topics related to Reputation, Crisis, Stakeholder Management, Organizational Behavior and Strategic Communications. I will customize my presentations to meet your organization’s specific needs. My goal is to facilitate the outcome you want to create and build a superior reputation for both parties.

My most requested topics include the following ones. Keep in mind that I can present these as a keynote or a workshop. Also, I have half-day, and in some cases, up to 2 full days seminar versions.

Reputation – Always at Risk/Reputation…Years to Build, Nano- Seconds to Destroy

An institution’s and individual’s reputation is always at risk, and if you do not believe that, just google the topic. From personal scandals to business malpractice, the list of reputation risk failure are staggering. What is Reputation, and why should you protect it all cost? This riveting presentation, does not just offer a timeline of disasters, but also prompts the audience to play a part in the protection of an institution’s biggest, yet most fragile asset.

It captures an audience’s attention and debate, interaction and thought.

During 2012 I spoke at the 15th Southern African Internal Audit Conference “Prepared for New Frontiers” where this presentation “Reputational Risk, Years to Build Up and Nano- Seconds to Destroy” – drew an audience of more than 600 delegates and invoked a huge response. This presentation is ideal for sensitizing executives and management about Reputation being a company’s most important asset and yet, most volatile and dangerous risk.

I repeated it later during the year as part of a roadshow for the Compliance Institute of South Africa, and at the Multichoice PR Manager Africa Conference

Stakeholder Reputation

An institution derives its reputation from the way it is perceived by its various stakeholders. These perceptions are influenced by the performance, behavior and ethical decision-making in the institution. This presentation examines the interface and importance of stakeholder relationships, engagement and communication.

During 2012 there were a number of examples in the Southern African environment of stakeholder management gone wrong such as the SANRAL E-tolling delays and the Marikana Mining Labor Relations incident which unfortunately resulted in a number of deaths. This presentation is an extract of the 2- day training seminar that I facilitate on the topic.

Trouble has struck ! What Now? Restoring Reputation

Research shows that it can take anything between 4 to 11 years to restore a damaged reputation. How do you restore your reputation? How can you fast track your move back to the top? This presentation covers concepts and ideas that an institution or individual can use to restore a damaged reputation.

Crisis! What Crisis? (A Storm in a Teacup?)

Crises have the ability to destroy relationships, impact market share and create unnecessary and unwanted expenditure beyond budgeting forecasts. Often the ability to respond in a crisis depends on the level of awareness by management to recognize symptoms and react and respond appropriately. This presentation examines the phases of a crisis and the need for a level of preparedness in an organization.

I spoke and acted to soon! (Words in a Crisis can damage)

Communicating correctly in a crisis is vital and often the most important difference between a damaging crisis and a just a temporary incident. Research shows that crises will hit even the best companies. How we react and communicate is vital to creating the correct perception in stakeholders minds. This presentation examines the importance of correct communication response and what to say and not say in a crisis situation.

Restoring the Financial Sector’s or any Industry’s Reputation

From Barings Bank(Nick Leeson) to Jerome Kierval (Societe Generale) to Bernie Madoff to Goldman Sachs. The list goes on. If there is one industry whose reputation has taken a nosedive it is the financial services industry. The problem is that whether issues have been macro or micro, it has damaged the reputation of the industry. It is vital that players in this industry understand their role in restoring faith and trust.

One writer once said that a successful marriage is very much like a beautiful tapestry – it is depended on all the little stitches that goes in to make the final product. The same lesson applies. Faith and trust starts on a basic level and from there it is translated into a better reputation. This presentation examines the mistrust that has erupted and suggests key leverage points (those small, well-focused actions that can, when used at the right time and in the right place, produce significant, lasting benefits exponentially beyond the effort required to take the action step itself…) to restore trust.

Seed planting – Why Marketing Professional Services is like Seed planting

Whether you are a newbie or seasoned consultant, a professional service provider, business developer or salesperson, this presentation is for you.

This presentation focuses on how to market professional services in a challenging and competitive marketplace……and why your current assignments come from seeds you planted long ago, much, much more. It is an extract of the popular one day – How to Market a Consultancy Practice workshop.

For information on how to engage Deon for a public or in-house speaking engagement*, please complete the contact form below.